Retail is Detail
The data to be collected is numerous and varied. Whether it is collected at the digital POS, by field force employees, from your systems or from your retail partners, we bring the data streams together and filter them according to relevance. The experienced selection of the data to be evaluated, its preparation and the effective use by achieving business intelligence represents the process of our service. The effect is reflected in dedicated marketing and/or sales concepts.
Range of services
- Capture relevant data at the POS
- Bringing together all relevant data sources
- Preparation and visualization of the data
- Business intelligence through data analysis
- Creation of dedicated marketing and/or sales concepts
- Digitally optimized shop-in-shop appearances
- Digital Promotor Solution - Digital consulting at the stationary POS as well as on your website or e-commerce presences of your retail partners
- Frequency measurement
- Interactive customer interaction solutions
- Mapping of online campaigns and information at the physical POS
- Transparency in POS support thanks to "POS Services" software solution
- Connection from own e-commerce or trading partners
Data Driven Field Sales and Services
All our POS-related services are geared to the goals they pursue. But all too often this goal is not achieved in the most obvious way and is dependent on numerous framework conditions. The combination of our vast experience in collecting and evaluating the data relevant for the conceptual design, shows us the right way, the right strategy. From the experience of many years of customer mandates together with the daily updated findings from our continuous reporting and analysis system, we can derive best practice recommendations for action. In contrast to a pure consulting firm, we can incorporate these findings directly into the implementation and continuously optimize them by measuring success.
The digital POS
A far-reaching transformation of brick-and-mortar retail due to the exponential growth of e-commerce has long since begun. And yet the digitization of the physical point of sale in Switzerland is still very tentatively developed. From the many uses and benefits of our Digital Promotor solution to frequency measurement and interactive product presentation, we offer a wide range of digital solutions for customer interaction at the physical point of sale. We show you the possibilities of digitizing your presence and develop a concept tailored to your goals for merging your on- and offline consumer touchpoints.
Your benefit
our recipe for success
Our analysis competence provides you with valuable insights and reveals optimization potentials of the POS appearance and in the interaction with your customers and trade partners. Ongoing projects and services are continuously checked for their effectiveness and enable changes in the general conditions to be recognized quickly and any necessary adjustments to be made. Through our consulting services you can optimize your POS processes and stimulate sales.
Success factors
- Rapid adjustment of ongoing measures through data analysis
- Success control through analysis and processing of collected data
- Recommendations for action based on data analysis
- Assessing the framework with experience
- Digitally optimized shop-in-shop appearances
- Merging their on- and offline customer touchpoints
Would you like to learn more?
Contact us without obligation for a consultation.